The Challenge
Connolly needed to migrate its website to Shopify Plus while preserving the brand's premium digital experience and protecting existing organic search equity. For a heritage luxury brand, the migration required more than a platform change. The website needed to retain search visibility, maintain content and product discoverability, protect key URLs, and create a more scalable commerce structure for future growth.
Our Approach
ANZ Digital developed a structured re-platforming and SEO migration roadmap covering technical SEO, URL mapping, redirect planning, metadata review, collection architecture, product page continuity, and launch-readiness checks. The approach focused on ensuring that Connolly's digital storefront reflected the quality and heritage of the brand while creating a cleaner Shopify Plus foundation for merchandising, content, product discovery, and ongoing search performance.
The Solution
We supported the migration to Shopify Plus with a dedicated SEO management framework to reduce migration risk and improve long-term site performance. The solution included technical SEO planning, page mapping, redirect governance, search console readiness, post-launch monitoring, and optimisation of key site structures across product, collection, and content pages.
Technology Stack
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