-Case Study

Accelerating Global E-Commerce Transformation for Globe-Trotter

ANZ Digital migrated Globe-Trotter from its Nyla-based storefront to a scalable Shopify Plus ecosystem across the UK, US, and Japan markets. The project combined platform migration, SEO protection, and conversion-rate optimization — delivered in just 45 days.

Luxury Retail & E-Commerce45-Day DeliveryUK · US · Japan
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2026

  • The Challenge

    Globe-Trotter needed a scalable commerce foundation for international growth, with migration completed on an accelerated timeline while protecting SEO and preserving a premium brand experience.

  • Our Approach

    ANZ Digital ran a 45-day roadmap covering discovery, Shopify Plus implementation, SEO migration planning, CRO-led UX improvements, QA, and multi-market deployment.

  • The Solution

    We delivered a Shopify Plus ecosystem for the UK, US, and Japan, supported by technical migration, SEO continuity, and conversion-focused customer journey improvements.

The Results

A scalable international commerce foundation delivered through an accelerated migration program, with SEO and CRO embedded into the transformation roadmap.

45 Days

End-to-end project completion

3 Markets

UK, US, and Japan storefronts delivered

3 Core Workstreams

Migration, SEO, and CRO delivered together

1 Shopify Plus Ecosystem

A scalable foundation for international growth

Project Highlights

A coordinated international e-commerce transformation built around speed, scalability, search continuity, and customer experience.

Project Highlights 1
Project Highlights 2
Project Highlights 3

Project Highlights

A coordinated international e-commerce transformation built around speed, scalability, search continuity, and customer experience.

Project Highlights 1

Technology Stack

Shopify Plus
Nyla (Legacy Storefront)
Google Analytics 4
Google Search Console
Microsoft Clarity
SEO Migration Framework
Shopify Plus
Nyla (Legacy Storefront)
Google Analytics 4

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