-Case Study

Ramadan Performance Media Campaign for Nando's

ANZ Digital executed a performance media campaign for Nando's during Ramadan, driving strong online sales growth and improved marketing efficiency.

Food & BeverageRamadan CampaignOnline Sales Growth
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  • The Challenge

    Increase Nando's online sales during Ramadan with a focus on achieving a better Return on Spend (ROS).

  • Our Approach

    We launched a targeted performance media campaign using a mix of paid social, search engine marketing, and email marketing to drive engagement and conversions effectively.

  • The Solution

    A data-driven performance campaign optimized for conversions, audience engagement, and cost efficiency across key digital channels.

The Results

A high-performing Ramadan campaign that drove strong online growth and improved marketing returns.

40%

Increase in Online Sales during Ramadan

5:1

Return on Spend (ROS) achieved

50%

Increase in Website Traffic compared to previous month

20%

Improvement in Conversion Rate

Technology Stack

Meta Ads Manager
Google Ads
Google Analytics 4
Google Tag Manager
HubSpot
Hotjar
Meta Ads Manager
Google Ads
Google Analytics 4

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